Or for a sporting event if you’re in a restaurant or another establishment where it might be kind of noisy, and they’re kind enough to put the captions on so you can actually know what’s going on when you can’t hear it. Now, most people think of captions on real-time, on the morning news and stuff like that. There are people that are listening to whatever the event or the broadcast is, and they are transcribing that into the written word and transmitting that to - it could be an event center, it could be a classroom, it could be the NBC News. > So, 2 billion seconds of captioning on an annual basis - just kind of an amazing thought when you think about that it’s people that do this. That’s a little bit more than a minute’s worth of captioning for every second of every day, 24/7/365. We do about 550,000 hours of captioning a year. > Well, sometimes it kind of amazes people, just the volume of captioning we do on a daily basis. John, what else can you tell us about VITAC and what a kind of average day is like? How much stuff are you captioning every single day? They also do conferences, graduations, events, and sports, which will be a little bit more relevant to our listeners here in the education field.

You’ll see some of their captions if you’re watching the recent Stanley Cup finals, “America’s Got Talent,” “Tonight Show with Jimmy Fallon,” all the things that they caption. It’s a big company, the biggest captioning company, accessibility company in the country. > … Today, we are talking about captioning, and I’m joined by a very special guest, the chief marketing officer of VITAC, John Capobianco. You can also read the transcript of the interview here below: Capobianco’s interview begins around the 33:15 mark. The podcast makes the point that captions benefit everyone, with host BJ Attarian saying that captions shouldn’t be thought of as a burdensome mandate but, rather, “something that we want to do.”Ĭapobianco discussed among other things, VITAC’s capabilities and offerings, the scope of our work, how captions are created, the growth of captions and the expanding captioning industry, and how automated speech recognition systems routinely fail to compete with real, live human captioners.Ĭlick here to listen to the podcast. The “Bars and Tone” podcast, a production through the Association for Higher Education Communications Technology Advancement (AHECTA), devoted its July podcast to the captioning sector, including discussion on live, pre-recorded, municipal, and web captioning services. VITAC Chief Marketing Officer John Capobianco recently was featured on a national podcast regarding captions and accessibility.

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